Post Shopify products and blog articles
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Robopost has two Shopify automation types:
| Automation Type | Posts |
|---|---|
| Shopify | Each new product in your store, or in one collection |
| Shopify (News) | Each new article on your store's News blog |
You need: your store's address and at least one connected channel. You don't need a Shopify app, an API key or an access token: Robopost reads your store's public feeds. The store must be open to visitors, so a storefront password blocks it.
Set up a Shopify product automation
- Click Posts → Automations (open it), then New Automation.
- Enter an Automation name and choose Shopify in Automation Type.
- In URL, paste your store's address, for example
https://your-store.myshopify.comor your own domain. Robopost reads the feed of all your products at/collections/all.atom. - Switch on Let AI generate the post text (recommended), or write a Post Template such as
Just dropped: {title} {link}. - Optional: switch on Let AI generate the post image or Let AI generate the post video (Beta). If you leave both off, Robopost uses the product's main image.
- Optional: switch on Enable Smart Filtering, for example "Only consider t-shirts."
- Choose Post To and For Channels, then click Create Automation.
Post one collection only
Paste the collection's feed address in URL instead of the store address: the collection's page address followed
by .atom, for example https://your-store.com/collections/summer-sale.atom. Robopost uses a feed address ending in
.atom, .rss, .xml, /feed or /rss as it is.
Set up a Shopify blog automation
Follow the same steps with Shopify (News) as the Automation Type and your store's address in URL.
Robopost reads your News blog at /blogs/news.atom.
If your blog has another name, use an RSS Feed automation with that blog's feed address, for example
https://your-store.com/blogs/journal.atom. See Post from an RSS feed.
What do the posts look like?
For products, {title} is the product name, {description} its description and {link} the product page. For blog
articles, they're the article's title, summary and link. With AI text, Robopost writes a caption in your chosen
Voice Tone, with hashtags and emojis if switched on, and adds the link.
The image is the product's or article's main image unless you generate one. Instagram, Pinterest and TikTok need an image or a video, so an item without one is skipped for them. Resize Image makes every image the same shape.
For hashtags, custom prompts, links on X and link shortening, see Post from an RSS feed.
Troubleshoot a Shopify automation
"Please check your URL" or an RSS Error. Open https://your-store.com/collections/all.atom (or
/blogs/news.atom) in a private browser window. If you see a password page, remove the storefront password; if you
see "page not found", check the address and the collection or blog name.
Old products were posted. When you create the automation, Robopost starts with the newest items already in the feed. Use Save as a Draft first to choose which ones go out. See What happens right after I create it?
Some products were skipped. Check Smart Filtering, and whether those products have an image if you post to Instagram, Pinterest or TikTok.