> ## Documentation index
> Fetch the complete documentation index at: https://dash.robopost.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

Robopost collects the numbers of the posts it publishes: impressions, engagements and more. You can read
them post by post, or as totals and charts for all your posts.

**You need:** a Pro or Agency plan (lifetime Pro and Agency deals included). On other plans, the analytics
page shows **Upgrade to Access Post Analytics**.

## Which networks have analytics?

Facebook, Instagram, Threads, Bluesky, LinkedIn, Pinterest, TikTok and YouTube. X, Google Business Profile,
Telegram and WordPress analytics aren't supported.

Only posts published with Robopost are counted.

## See how one post performed

1. Open [Published posts](https://dash.robopost.app/posts-published) and click the post.
2. The **Analytics** section shows:

| Metric | Meaning |
| --- | --- |
| **Impressions** | How many times the post was shown |
| **Total Engagements** | All interactions with the post |
| **Reactions**, **Comments**, **Shares**, **Saves** | Each kind of interaction, when the network reports it |
| **Engagement Rate** | Total engagements divided by impressions |

A dash means the network doesn't report that number. **Last synced** shows when the numbers were last
fetched. To fetch them now, open the **⋮** menu and choose **Refresh data**.

The section appears once the first numbers have arrived, usually within a couple of hours of publishing.

## See all your posts over time

1. In the sidebar, click **Posts → Posts Analytics** ([Posts Analytics](https://dash.robopost.app/analytics/posts)).
2. Pick an **Interval**: **Daily**, **Weekly** or **Monthly**. The dates adjust to match.
3. Leave **Overall Only** on to see all networks together, or turn it off and pick a **Social Network**.
4. Change **From Date** and **To Date** if needed. **Reset** brings back the defaults.

The top of the page shows the totals for the period: **Impressions**, **Engagements**,
**Avg Engagement Rate** and **Last Sync**. Below, three charts show **Impressions Over Time**,
**Engagements Over Time** and **Engagement Rate (%) Over Time**.

## When do the numbers update?

- For posts published in the last 30 days, Robopost fetches new numbers about every two hours.
- After 30 days, numbers stop updating on their own. Use **Refresh data** on the post to fetch them again.
- The totals and charts on Posts Analytics are rebuilt regularly from the posts' numbers, so they follow a
  little behind.

Networks also take time to count. A post's numbers can keep growing for days after it goes out.

## Track clicks on your links

Post analytics count interactions on the network. To count clicks on a link, use a short link, or add UTM
parameters and read them in your web analytics. See [Short links](https://dash.robopost.app/docs/engage/short-links.md) and
[Create a post](https://dash.robopost.app/docs/posts/create-a-post.md#add-utm-parameters).

## Next

- [Short links](https://dash.robopost.app/docs/engage/short-links.md)
- [Social inbox](https://dash.robopost.app/docs/engage/social-inbox.md)